Piotr Czerpak

If the internet is your second – or even your first – home, if you work in an agency or at a customer’s office as a marketing specialist, if you’re an account at a digital agency, you’ll understand what this short listing is all about. How to sum up the everyday life of a digital learner? You don’t need extensive translations, elaborate and descriptive representation of every hour of a long day. Enough gifs, more pictorially probably can not …

1. When you get a job in digital marketing

2. When you learn how many past processes can be simplified

3. When you plan digital activities with offline

4. When Mr. Sandwich enters the office

5. When you don’t sign up for a board presentation

6. When a director reports a new project to you

7. When someone comes to ask you about project details

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8. When the third hour of brainstorming passes

9. When you find out that there is AN ASAP EXTRA

10. When you want to go out for lunch, but you’ve been told to do something in ASAP EXTRA mode

11. When you are praised in front of the whole company

12. When someone says by email that you made a wrong, but… someone else made a wrong

13. When you come back from vacation and the mailbox bursts at the seams

14. When you knead before deadline

15. When it strikes at 17:00 on Friday

Most of these situations need to be looked at with a grain of salt and calmness. It doesn’t always work out.

Having a website is not enough to attract potential customers or readers. The primary source of traffic for most sites is Google search results. Therefore, the goal of each website owner should be to find a way to get the best visibility online. As you know, internet users search for products or services of interest to them, they usually browse only the first few items on the first page of search results. So how do you stand out in Google Search and outdo the competition?

Trick 1. Website positioning

Perhaps the simplest and most effective solution is to position your own website.However, we will have to wait a little longer for the results. Positioning is a long-term process and requires continuous optimization of the site for SEO. In order for the internet user to become a customer, the service must also be intuitive, clear and readable, and the offer easily accessible and perfectly matched.

Trick 2. Unique content on the website

The content on the website not only must contain the appropriate keywords, but should also be unique, at a high level of content. Sometimes we will invest a lot in positioning, and we will not achieve the expected results. Unique content = est another very important issue affecting high scores on Google. See what mistakes you don’t make when creating unique content for your page.

(Source): http://cognitiveseo.com/backlinkanalysis/

Trick 3. High-quality backlinks

Currently, the quality of the page containing links comes first. Until a few years ago, positioning consisted of generating a huge number of links to the site, but after changes in google’s algorithm, this is not a good practice. If you choose seo agency positioning, it is worth checking how the whole process looks like, because still many agencies use old, already ineffective positioning methods.

(Source): https://www.google.pl/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=Ray+ban

Trick 4. Structural data

If a search engine is able to recognize tags on a web page, it can use this information to stand out on Google by displaying selected items in search results. They may include, depending on the industry, a service rating, price range, or even a list of songs for a music site. You can add structured data yourself using the “Data Highlighter” tool, which we find in Google webmaster tools.

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Trick 5. Graphics and photos

Between text results, Google also shows search results in the form of photos and graphics. They allow you to attract your eyes, so positioning the page along with the image is a good solution. We can increase the likelihood of indexing graphics on our website with Google Webmaster Tools.

CMS is a content management system that allows the user to modify the content on the website independently, without knowledge of advanced technologies such as PHP, HTML or CSS. Instead of creating a website using a complicated programming language, we can use available CMS’s such as WordPress, Joomla or Drupal.

Before choosing one of them, you should consider what the purpose of the site will be. All have their pros and cons, so which CMS choose to best meet our expectations for a future website?

1. WordPress

It’s by far the most popular CMS in the world. Initially, it was a platform created for bloggers, but quickly gained a large group of followers using this CMS for other purposes. Currently, as many as 59% of users use WordPress (data: W3Techs). Too popular goes many available additions to the system, which allow you to quickly customize the site to our requirements. The undisputed advantage of WordPress is its simplicity of use and high intuitiveness, so that novice users will not have problems mastering the functionality of the system. The disadvantage of wordpress system is the fact that it will not be easy to create an advanced company website, modifications in this case will require basic knowledge of programming. In addition, thanks to the high popularity of WordPress, the interest of hackers in this CMS has also increased, it is worth installing plugins that increase the security of our website.

+ ADVANTAGES:

1. a lot of additions to the system
2. simplicity of use and intuitiveness.

– DISADVANTAGES:

1. difficult system modifications
2. reduced safety.

2. Joomla

This is the second most popular CMS after WordPress. The administration panel is much less intuitive and at the same time more advanced than the aforementioned CMS. Novice users may have trouble adapting the system to their requirements. In addition, Joomla definitely gives way to other CMS systems in terms of positioning. However, despite a few apparent flaws, after mastering the basic functionalities, Joomla becomes a very friendly environment, and the result is to create a professional website in a short time. In addition, it is a very good tool for e-commerce, thanks to free spreads such as HikaShop or VirtueMart.

+ ADVANTAGES:

1. you can create a very professional website,
2. good tool for e-commerce.

– DISADVANTAGES:

1. unintui intuitive administration panel,
2. worse system under SEO.

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3. Drupal

This is another opensource-based system. It is the least popular CMS, mainly due to its difficulty level. Drupal is more often chosen by advanced programmers. Webmasters give you great opportunities to manage your website, which can result in a professional and powerful website. Thanks to the ability to edit individual elements of a web page, there is no need to create a page from the beginning. In addition, Drupal allows you to create and manage content in the form of text, blog, statistics, podcasts, as well as user management. Compared to WordPress and Joomli, mastering Drupal takes the most time and requires at least basic knowledge of PHP, CSS, or HTML programming. Importantly, maintaining the site in this case is much more expensive.

+ ADVANTAGES:

1. great opportunities to manage the site,
2. the ability to edit individual elements of the page.

– DISADVANTAGES:

1. difficult to master,
2. road to maintenance.
   

Real-Time Marketing is another communication channel related to the development of other varieties of marketing strategies. Due to its limited shelf life, it requires a quick response. How to use and benefit from it in the conduct of activities?

What is real-time marketing?

This concept was already known in the 1990s. Of the 20th century. It was only the development of social media that made RTM widely applicable. Real-time marketing must be well positioned in your brand message so that it can convey a clear message and respond to current events. These can be emergencies, unplanned situations, holidays, important calendar days, political and cultural events. The most important thing here is to react quickly and forward information (so-called newsjacking) in the form of new news, events and moments, with the intention of engaging the audience.

The power of social media

Social media is the best field to use real-time marketing. The contact between the brand and the fan takes place here without intermediaries, so that the message reaches them instantly. These activities cannot be planned, and time in real-time marketing plays a key role.

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Celebrities and brands in real marketing – #Brangelina

After the recent separation of Brad Pitt and Angelina Jolie, there was a big stir online. The well-#Brangelina hashtag doesn’t seem like a thing of the past, but not for everyone. Many brands and public figures have tried to use this moment to advertise their services, products and… pay attention to yourself

Michal Żebrowski on Facebook

Add on Instagram

Vogule Poland on Facebook

Low-cost airline Norwegian went a step further and used the power of the event, converting it into a short message that every woman will understand. One-way flight, Los Angeles, Brad from now on is single and good price – just combine the facts, which does not require special efforts, and is the effect of “wow”. Has this real-time marketing action spoken to potential customers and more? Judging by the number of shares and how quickly the message on the red background became viral – yes.

An interesting combination when it comes to real-time marketing is the last combination of two events – Brexit and Brandelina’s divorce. This is how one of the English television stations skillfully put it.

Real-time marketing benefits

Hitting the point, i.e. effective real-time marketing action, contributes to the increase in interest in the brand and the offer of the company. Real-time marketing, thanks to its viral potential, makes it easier to acquire new users by generating huge reaches. Such actions strengthen the brand image and reduce the distance between the company and the recipient and increase the attractiveness of the information provided. Ultimately, there is a high probability that the recipient will stay with the brand for longer. And all this for the minimum financial contribution from the brand.