Month: December 2016

Every year, during family christmas gatherings, it happens that the TV is turned on in the background. I don’t have this device in my house, so going out for the holidays to my family is the best opportunity for me to see what Christmas ads caught the most attention on holidays. Here’s my selection of the top 10 Christmas ads of 2016, not just the ones we’ve seen on TV and online.

1.Allegro

I don’t think there’s anyone who’s seen this ad. Allegro gets to the point when it comes to the generational breakdown of the country and the fact that the younger generation spends their holidays outside the country – in their new places to work and live. In order for older people to get to know their grandchildren, they need to put a lot of effort into it. Today, the roles turn around – it is the grandfather who visits his grandson and must overcome the language barrier. Allegro gives a different meaning to the preparations for the holidays. Not surprisingly, the ad collects many awards and praise also abroad.

2. H&M

A nice story directed by Wes Anderson, with its characteristic atmosphere, and playing the main role of Adrien Brody is a Christmas ad H&M, which also draws attention. Sometimes you can not get to the holidays on time, but well-spent holidays are… common holidays.

https://www.youtube.com/watch?v=VDinoNRC49c

3. Lidl

Lidl’s Christmas ad is aimed primarily at women. Santa Clara opposes Santa Claus, who after all “only” gives away gifts. It is on the shoulders of women that most often rests the preparation of holidays: dishes, gifts, ornaments. Santa Clara is the festive equivalent of the lady of the house, which owes much more than Santa Claus.

https://www.youtube.com/watch?v=Dx8gUkgl1fs

4. Olx

Christmas carol about missed gifts is a proposal olx. I don’t think you need to explain to anyone that OLX is the perfect place to sell a missed gift.

5. Huawei – #BePresent

It’s hard to imagine an ad in which a brand urges users not to use their products. Huawei was tempted to do this in a Christmas ad and it came out… Great. Every device used by family members is, of course, Huawei hardware (here the brand shows its diverse offer), but it urges you to devote more time this holiday to the family, not the virtual world. A little boy looks sadly at busy parents and sister who, staring at their devices, forget about the holidays and do not see their magic. Of course, the festive atmosphere wins, and all household members put off equipment, leave their world and enjoy the holidays. As you can see, you don’t always have to persuade to buy to surprise and attract attention. Robert Lewandowski, huawei brand ambassador, of course, appears in the ad.

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6. Heathrow Airport

Who do children cuddle up to to feel safe? Without whom can not fall asleep? Teddy bear is often the favorite cuddly of the little ones. And to whom would they like to cuddle on holidays? Perhaps to grandparents who live far away, and the meeting is possible only once a year? The advertisement for London’s Heathrow Airport refers to the aforementioned associations. Grandma and grandfather, created in the shape of a Paddington Teddy Bear, arrive for the holidays to their grandson, who can finally hug them. Interestingly, the fictional bear character created by Michael Bond, an English writer, was born on Christmas Eve 1956. It was then that the writer bought his wife a lonely teddy bear lying on the shelf of a London toy store.

7. Milka – The Time Chikuł

Children are most waiting for the holidays. They will do everything to speed up the time. Some, as in Milki’s ad, may even build a time machine. Accelerated anticipation thanks to the advent calendar from Milki and the dedication of parents make the time machine really “work”.

8. Coca-cola

Using the band as a ribbon to make the bottle a gift is a very interesting idea.

https://www.youtube.com/watch?v=Jba2HHQAz2s

9. TKMaxx

An unusual way to attract the attention of the customer. TKMaxx succeeded this time, especially thanks to the use of an unusual Christmas carol, the theme of which became the well-known song from KillBilla “Pump it” by Black Eyed Peas.

10. Edeka

The German supermarket chain shows in a very accurate and brutal way what loneliness can motivate a person to do. Advertising has divided customers very much, but the producers themselves explain the importance of holidays in the family circle.

Marketing is a constant struggle for the customer’s attention. Especially in the virtual world, brands have a huge room to show off to attract a group of receptions with their actions. Every year, the same trends are repeated: social media, SEO, mobile marketing. And is there anything else that can present our brand in the best light and engage the audience in our activities?

Trend 1. Video Online

(Source): http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/mobile-white-paper-c11-520862.html

In 2017, we will be able to see the further development of video 360, which is currently very popular on YouTube. There’s a chance he’ll be on Facebook next year for good. Undoubtedly, the trend will be to move movies into the area of virtual reality. There is still a long way to go to dominate traditional television, but perhaps the development of technology and the increasing availability of content will bring online video coverage closer in a while to those recorded by television.

Trend 2. Live streaming

(Source): http://www.businessinsider.com/the-live-streaming-video-report-forecasts-emerging-players-and-key-trends-for-brands-and-publishers-next-big-opportunity-2016-8?IR=T

More and more people want to be at the center of events. This is possible thanks to real-time video transmission. Live streaming is a technique that is definitely worth investing in when planning marketing activities for next year. Broadcasting live videos can become a real revolution on social networks.

Trend 3. Native advertising

(Source): http://www.businessinsider.com/the-native-ad-report-forecasts-2016-5?IR=T

The huge popularity of AdBlock, a mechanism that blocks ads on the web, is just one thing: we don’t like ads. Therefore, a sensible solution, as well as a trend for the coming year, is native advertising – intrusive, non-invasive, pleasantly integrated into the content. This type of ad is much easier to swallow than another pop-up message on a banner.

Trend 4. Infuencer marketing

(Source): http://www.adweek.com/digital/influencer-marketing-hit-the-mainstream-in-2016-report/

Recent years have shown us the great importance of the opinions of people from the blogosphere and vlogosphere. The average consumer of blogger reviews trusts even more than the opinions of a friend or family. We believe bloggers because they are objective, even if they work with a large brand. It is worth including in the marketing plan for 2017 cooperation with an infuencer operating in our industry.

Trend 5. Gifs

In 2017, the fight for consumer attention will become increasingly fierce. Animated GIFs and mini-videos created from a series of photos will be increasingly encouraged to interact. Content marketing is growing in strength, so it’s worth investing in complex activities that will help create interactions between your brand and your internet user.

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Trend 6. Big Data

(Source): http://masstech.org/research-and-analysis/mass-big-data-reports

The use of customer database data is a trend that is consistently loud. Unfortunately , surprisingly, the potential of Big Data has not been fully exploited. Many companies do not have more important data about their customers’ interests and what content they would like to receive. You have to meet your customers and “talk” with them. Only through this will we find out what they expect and need. This can be done through the use of email marketing. Even asking out contact preferences (sms, email or phone) can be crucial in a customer’s final decision.

Trend 7. Segmentation

(Source): http://www.slideshare.net/pravinb3/lego-niche-marketing

In addition, there is an appropriate and complex segmentation of customers. In companies with one product, this can be quite difficult. Where the assortment is wide, it is important to create the right customer segments, e.g. shopping cart and repeatability of the purchase during the year. On this basis, we can determine the seasonality of purchases in terms of products or the time at which the customer makes a purchase. This allows us to target personalized marketing messages to a smaller group of customers while minimizing costs.