Marketing is a constant struggle for the customer’s attention. Especially in the virtual world, brands have a huge room to show off to attract a group of receptions with their actions. Every year, the same trends are repeated: social media, SEO, mobile marketing. And is there anything else that can present our brand in the best light and engage the audience in our activities?
Trend 1. Video Online
In 2017, we will be able to see the further development of video 360, which is currently very popular on YouTube. There’s a chance he’ll be on Facebook next year for good. Undoubtedly, the trend will be to move movies into the area of virtual reality. There is still a long way to go to dominate traditional television, but perhaps the development of technology and the increasing availability of content will bring online video coverage closer in a while to those recorded by television.
Trend 2. Live streaming
More and more people want to be at the center of events. This is possible thanks to real-time video transmission. Live streaming is a technique that is definitely worth investing in when planning marketing activities for next year. Broadcasting live videos can become a real revolution on social networks.
Trend 3. Native advertising
(Source): http://www.businessinsider.com/the-native-ad-report-forecasts-2016-5?IR=T
The huge popularity of AdBlock, a mechanism that blocks ads on the web, is just one thing: we don’t like ads. Therefore, a sensible solution, as well as a trend for the coming year, is native advertising – intrusive, non-invasive, pleasantly integrated into the content. This type of ad is much easier to swallow than another pop-up message on a banner.
Trend 4. Infuencer marketing
(Source): http://www.adweek.com/digital/influencer-marketing-hit-the-mainstream-in-2016-report/
Recent years have shown us the great importance of the opinions of people from the blogosphere and vlogosphere. The average consumer of blogger reviews trusts even more than the opinions of a friend or family. We believe bloggers because they are objective, even if they work with a large brand. It is worth including in the marketing plan for 2017 cooperation with an infuencer operating in our industry.
Trend 5. Gifs
In 2017, the fight for consumer attention will become increasingly fierce. Animated GIFs and mini-videos created from a series of photos will be increasingly encouraged to interact. Content marketing is growing in strength, so it’s worth investing in complex activities that will help create interactions between your brand and your internet user.
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Trend 6. Big Data
(Source): http://masstech.org/research-and-analysis/mass-big-data-reports
The use of customer database data is a trend that is consistently loud. Unfortunately , surprisingly, the potential of Big Data has not been fully exploited. Many companies do not have more important data about their customers’ interests and what content they would like to receive. You have to meet your customers and “talk” with them. Only through this will we find out what they expect and need. This can be done through the use of email marketing. Even asking out contact preferences (sms, email or phone) can be crucial in a customer’s final decision.
Trend 7. Segmentation
(Source): http://www.slideshare.net/pravinb3/lego-niche-marketing
In addition, there is an appropriate and complex segmentation of customers. In companies with one product, this can be quite difficult. Where the assortment is wide, it is important to create the right customer segments, e.g. shopping cart and repeatability of the purchase during the year. On this basis, we can determine the seasonality of purchases in terms of products or the time at which the customer makes a purchase. This allows us to target personalized marketing messages to a smaller group of customers while minimizing costs.
