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CMS is a content management system that allows the user to modify the content on the website independently, without knowledge of advanced technologies such as PHP, HTML or CSS. Instead of creating a website using a complicated programming language, we can use available CMS’s such as WordPress, Joomla or Drupal.

Before choosing one of them, you should consider what the purpose of the site will be. All have their pros and cons, so which CMS choose to best meet our expectations for a future website?

1. WordPress

It’s by far the most popular CMS in the world. Initially, it was a platform created for bloggers, but quickly gained a large group of followers using this CMS for other purposes. Currently, as many as 59% of users use WordPress (data: W3Techs). Too popular goes many available additions to the system, which allow you to quickly customize the site to our requirements. The undisputed advantage of WordPress is its simplicity of use and high intuitiveness, so that novice users will not have problems mastering the functionality of the system. The disadvantage of wordpress system is the fact that it will not be easy to create an advanced company website, modifications in this case will require basic knowledge of programming. In addition, thanks to the high popularity of WordPress, the interest of hackers in this CMS has also increased, it is worth installing plugins that increase the security of our website.

+ ADVANTAGES:

1. a lot of additions to the system
2. simplicity of use and intuitiveness.

– DISADVANTAGES:

1. difficult system modifications
2. reduced safety.

2. Joomla

This is the second most popular CMS after WordPress. The administration panel is much less intuitive and at the same time more advanced than the aforementioned CMS. Novice users may have trouble adapting the system to their requirements. In addition, Joomla definitely gives way to other CMS systems in terms of positioning. However, despite a few apparent flaws, after mastering the basic functionalities, Joomla becomes a very friendly environment, and the result is to create a professional website in a short time. In addition, it is a very good tool for e-commerce, thanks to free spreads such as HikaShop or VirtueMart.

+ ADVANTAGES:

1. you can create a very professional website,
2. good tool for e-commerce.

– DISADVANTAGES:

1. unintui intuitive administration panel,
2. worse system under SEO.

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3. Drupal

This is another opensource-based system. It is the least popular CMS, mainly due to its difficulty level. Drupal is more often chosen by advanced programmers. Webmasters give you great opportunities to manage your website, which can result in a professional and powerful website. Thanks to the ability to edit individual elements of a web page, there is no need to create a page from the beginning. In addition, Drupal allows you to create and manage content in the form of text, blog, statistics, podcasts, as well as user management. Compared to WordPress and Joomli, mastering Drupal takes the most time and requires at least basic knowledge of PHP, CSS, or HTML programming. Importantly, maintaining the site in this case is much more expensive.

+ ADVANTAGES:

1. great opportunities to manage the site,
2. the ability to edit individual elements of the page.

– DISADVANTAGES:

1. difficult to master,
2. road to maintenance.
   

Real-Time Marketing is another communication channel related to the development of other varieties of marketing strategies. Due to its limited shelf life, it requires a quick response. How to use and benefit from it in the conduct of activities?

What is real-time marketing?

This concept was already known in the 1990s. Of the 20th century. It was only the development of social media that made RTM widely applicable. Real-time marketing must be well positioned in your brand message so that it can convey a clear message and respond to current events. These can be emergencies, unplanned situations, holidays, important calendar days, political and cultural events. The most important thing here is to react quickly and forward information (so-called newsjacking) in the form of new news, events and moments, with the intention of engaging the audience.

The power of social media

Social media is the best field to use real-time marketing. The contact between the brand and the fan takes place here without intermediaries, so that the message reaches them instantly. These activities cannot be planned, and time in real-time marketing plays a key role.

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Celebrities and brands in real marketing – #Brangelina

After the recent separation of Brad Pitt and Angelina Jolie, there was a big stir online. The well-#Brangelina hashtag doesn’t seem like a thing of the past, but not for everyone. Many brands and public figures have tried to use this moment to advertise their services, products and… pay attention to yourself

Michal Żebrowski on Facebook

Add on Instagram

Vogule Poland on Facebook

Low-cost airline Norwegian went a step further and used the power of the event, converting it into a short message that every woman will understand. One-way flight, Los Angeles, Brad from now on is single and good price – just combine the facts, which does not require special efforts, and is the effect of “wow”. Has this real-time marketing action spoken to potential customers and more? Judging by the number of shares and how quickly the message on the red background became viral – yes.

An interesting combination when it comes to real-time marketing is the last combination of two events – Brexit and Brandelina’s divorce. This is how one of the English television stations skillfully put it.

Real-time marketing benefits

Hitting the point, i.e. effective real-time marketing action, contributes to the increase in interest in the brand and the offer of the company. Real-time marketing, thanks to its viral potential, makes it easier to acquire new users by generating huge reaches. Such actions strengthen the brand image and reduce the distance between the company and the recipient and increase the attractiveness of the information provided. Ultimately, there is a high probability that the recipient will stay with the brand for longer. And all this for the minimum financial contribution from the brand.

Mobilegeddon, Panda, Hummingbird, Penguin, Pigeon – these are seemingly innocent names of Google algorithms, which play a very important role in the process of positioning websites. Algorithms are nothing more than sets of factors that are used to index and evaluate websites. They determine the position of a page in search results. What rules should I follow to lift my site to the top of the search engine?

(Source): https://sumitdutta.wordpress.com/2014/04/04/how-google-search-works-infographic/

1. Responsive website

Today, websites that are not adapted to mobile devices, such as a smartphone or tablet, quickly lose their ranking. This trend will continue to be up to date, so having a responsive website is a must. Mobilegeddon, a combination of mobility and armageddon (mobile revolution), determines usability for all mobile devices.

2. High-quality websites

Panda algorithm, updated about 20 times since 2011, rewards sites that have high-quality content. Effectively reduces the position of a site that has duplicate content. Not surprisingly, the content on the site is intended primarily for readers, not robots. Therefore, pages can easily drop out of the TOP 10 if the content on them is over-saturated with keywords.

(Source): https://moz.com/google-algorithm-change#2016

3. Long tail

It is in Polish “positioning for a long tail”. How does Hummingbird reward long tail SEO? If we adjust the content on our site under 3- or 4-word phrases, we have a better chance of being at the forefront, because the search results will be more similar to the query of internet users on Google. It’s always a good idea to check the conversion of key phrases from long tail to Planner Keyword. When creating texts, it is therefore useful to pay attention to the context and consider what question the user can type in the search engine to come across this text.
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4. Get rid of unnatural links

To do this, you should trace all links from poor quality sites that lead to your site. Context counts for the relationship between the parties. If the subject matter varies significantly, Google may treat links as unnatural. Unnatural links are cared for by the Penguin Algorithm. One link from a valuable site is worth more than a dozen links from generators. To do this, it is worth to bet on linkbaiting.  

5. Encourage users to visit again

A small amount of content on the website will be a signal to Google (Panda Algorithm) that your website is of little value. In addition, interesting content is useful for readers and you need to encourage them to come back. You can certainly increase your chances by posting call-to-action (call to action) buttons on the website.

(Source): https://www.seo.com/

6. Try to reduce the bounce rate

Bounce rate is a certain percentage of users who have visited your website and then left immediately. This leads us to think about what might be causing this. Maybe the content or interface are not very interesting? In this case, the Panda algorithm may also reduce our position in the search engine.

7. Keep local searches in mind

Internet users do not just search for results on general phrases, they are increasingly narrowing phrases in terms of location. For example, they type “Plumbing Services Warsaw” into Google, looking for a specialist in their city, rather than “hydraulic services”, where the results will include offers from all over the country. The Pigeon update is responsible for this.

The website is the best business card of the company. Thanks to it, we can more easily reach the audience, and putting a little commitment and ingenuity, also earn extra. Even if we do not earn the expected amount right away, the consequences will achieve our goal.

Here are 10 ways to earn money on your website:

1. Affiliate program

Affiliate programs, or affiliate programs, usually draw commissions from the sale of an advertiser’s product or service. In practice, you should only put a banner or affiliate link on your website, and when the user goes through it to the advertised page and makes an action (e.g. purchase), the advertiser gains a percentage of the profit or a certain amount.

(Source): https://www.seroundtable.com/google-adsense-redesign-15604.html

2. Google AdSense

Monetization of Google AdSense ads is relatively easy. Just register for the program and then create a new advertising unit, which is a place on the site that we put at your disposal. Google puts an ad on the indicated surface from which we can profit. We receive money earned in the program when our total earnings exceed $100.

3. Selling ads on your own

If we have a large community around our site and have the right advertising space, there’s nothing to prevent us from posting information about the cost of advertising. Large companies mostly use ad networks, but direct access is also often practiced, so you can set prices with an advertiser individually.

(Source): http://www.trendmicro.com/vinfo/us/security/news/mobile-safety/security-of-mobile-payment-options

4. Micropayments

Starting from the trend of earning only through advertising on an inernet site, you can apply a slightly different strategy, namely the introduction of micropayments in exchange for making the content available. If the internet user is interested in a particular article or e-book on our website, and nowhere on the net there is reliable information on the topic of interest to him, then we can easily charge a fee for displaying content, e.g. by sms or quick transfers.

5. Sales of educational products

An increasingly popular method is to make money from educational products such as: e-book, tutorial, online course. This is the most time-consuming way, requires reliable and structured knowledge. However, it has one basic advantage – you don’t have to share profits, as in the case of affiliate programs, for example.

(Source): http://www.business2community.com/online-marketing/what-is-the-google-adwords-display-network-01250771

6. Real Time Bidding and Google Display Network

The common denominator of both solutions is the auction model of the purchase of advertising space, derived from financial exchange systems. In this case, each advertiser bids with others and sets bids that they are able to pay for the ad space. Settlement is based on CPC and CPM models.

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7. Sponsored articles

If advertisers’ articles are really high quality, they don’t have to be just a source of income, but they can also enrich our website with valuable content. Prices with advertisers can, of course, be set individually, based on the number of links to its website or the number of products promoted.

8. Cooperation with positioners

If we have a valuable page with a large number of indexed subpages, we may sell positioning links. In practice, it looks like for a fee we insert a link on your website (usually in the footer), redirecting to another site.

9. Selling your own products

Once our website has built a brand and has a large community around it, it’s a good idea to start a store within the site and make money selling products. It is an increasingly popular solution among bloggers who provide an author’s collection of clothes, accessories or jewelry.

(Source): https://www.whitepress.pl/baza-wiedzy/54/jak-pozyskiwac-linki-do-swojej-strony

10. Whitepress, New

Unlike posting individual sponsored articles on your own surface, Whitepress gives you much more options. Acquiring advertisers on our own can sometimes be difficult, but using these types of portals we have a much better chance of getting valuable content for the website and additional earnings.