Google advertising is the primary distribution channel for marketing content. SEM, or Search Engine Marketing or– colloquially – positioning. is to buy a place in the search engine for the keywords in question. In my professional career, I have created many campaigns for different industries and brands that differed in their degree of sophistication. The biggest campaign I ran for fitness gyms at home and abroad. Activities included m.in. targeting advertising to cities with Jatomi Fitness gyms, working with the agency to communicate further changes and optimization proposals, contacting local marketing departments in other countries, language translation and reporting. Google AdWords campaigns also promote Mobile App or Customer Portal
Product: AdWords Campign
Customer: Jatomi
Industry: fitness gyms, wellness
Duration time: October 2013 – May 2016
