The Internet allows you to sell virtually any product and service, regardless of its price and the diversity of your target audience. Currently, an Internet marketing specialist can target ads by reaching only customers potentially interested in purchasing. Digital marketing gives you great opportunities to sell your product and also effectively reminds you of your purchase through remarketing. In short, a customer who accesses a website and does not make a purchase will receive a reminder e.g. in the form of an advertising banner.
Typically, customers visit many websites before making a purchase decision. Very often they compare the offer and prices with different sellers. Therefore, if we do not show the possibility of additional purchase e.g. at an attractive price, we can expect that this customer will not return to us anymore.
Remarketing – case study
Let us use an example. An online store customer with smartphones and phone accessories noticed that after a month of purchase, customers purchase phone accessories. The digital marketing specialist decided to launch a remarketing campaign through the GDN (Google Display Network) and Facebook Remarketing and show the customer two months after purchasing advertising banners showing headphones, enclosures, speakers, etc. The customer of the store notes that after two months, additional products are added.
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Measure campaign effects
Digital marketing sells, and especially you can see it thanks to the growing interest in communication channels, thanks to which we can measure the effects of campaigns and optimize them accordingly (Google Adwords, Facebook Ads). The effectiveness of online advertising is accounted for using the available models: CPC, CPA, FF, CPM, CPL, CPO, CPV. Another example where an internet marketing specialist can measure traffic is social media channels such as Google Media. Instagram, Facebook, Snapchat, Twitter, Google+, Pinterest. Also thanks to the right SEO structure, keyword matching, as well as content marketing (company blog), we have the opportunity to position your website and encourage a potential customer to buy.
