Misconceptions and archaic thinking about marketing lead to companies not taking enough opportunities to grow. Why don’t they see this marazm? Can printing several thousand leaflets per month and the belief that a good website with an expert blog is an unnecessary investment affect the unprofitability of the company? Certainly not always. However, there are brands and industries that, thanks to thoughtful online activities and attractive campaigns (not necessarily costing a dozen or tens of thousands) have increased their popularity and developed their business.
Here is a list of 9 myths that need to be debunked in order for companies to grow and invest in internet marketing without fear.
MYTH 1: Nothing replaces flyers
A readable page and blog certainly won’t land crushed in the trash… According to IMedia, as many as 60% of consumers perceive the brand more favorably through content marketing (Source). Garbage cans filled with crushed leaflets, scary at the entrances to the subway, shops, underground passages, shopping center are symbols of business ignorance, fear or ignorance. Business development through good, valuable, useful content is an inexpensive activity that should be implemented in a thoughtful, continuous way. What are the benefits of good content? Here are a few of them:
- Additional traffic to the site – often affects the increase in sales of products;
- Higher position of the website in Google search – unique content is appreciated by the search engine. Their high search position makes it easier for potential customers to reach the company’s website after entering phrases of interest to them;
- The position of advisor, expert, expert – good, qualitative content will make a brand or company perceived as an expert in its field. It is clear that we are more willing to trust experts who will prove to us that they know what they are doing.
- Viral marketing, or “about us without us” – good content, also visually attractive network users are happy to recommend to others: they like, share, share on social media. What does this mean for your business? The news about it is carried naturally, without sponsored posts, printing thousands more leaflets …
MYTH 2: Only young people use the internet
In the age group 45-54 there are 60% of internet users, that is, more than half of people of this age. What does this mean for brands and businesses that live in the belief that their target audience isn’t using the network? They lose a huge chance to reach potential stakeholders. Moreover, without investing in the activities of younger users, they exclude the possibility of “educating” themselves customers.
Source: http://www.cbos.pl/SPISKOM.POL/2015/K_090_15.PDF
MIT 3: AdWords doesn’t guarantee visits
As long as you use spoofers, honest professionals pay for clicks. How the customer behaves depends entirely on the content and messages present on our website.
MIT 4: Users treat newsletters like spam
Only on condition that they receive them too often. However, in reality email marketing is one of the highest rate of return communication channels – for example, in the UK, the profit is an average of £38 out of one pound spent! (IContact).
MIT 5: Twitter, Instagram, Pinterest and Snapchat are the tune of the future
Is it really worth underestimating the number of users of these services in Poland? Accordingly: 2.7 million, 2.3 million, 1.5 million real users (WhySoSocial) can become potential customers. Thanks to competitions, graphics, photos, snaps, we build user engagement, educate loyal fans of the brand and ultimately increase sales.
MIT 6: Facebook and Google+ don’t sell
Source: http://www.marketingcharts.com/online/b2c-and-b2b-content-marketing-trends-compared-37444/
True, they are not direct sales tools, but the fact that Facebook is the most widely used communication tool in the B2C channel is hard to ignore. Check out how to communicate on Facebook here.
MIT 7: If a site has a high position on Google, SEO is not necessary
Are you sure the competition does not position its side too? Achieving a high position in the search engine does not mean that you should rest on your laurels with certainty that this item is already written to the company forever or at least for a very long time.
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MYTH 8: The Internet will accept everything
The network is not currently an advertising pole, and internet users will not endure everything. On the contrary , the bug can cost a lot, and the image crisis on the net is often a fire that is difficult to put out. It is therefore worth acting prudently and not implementing the crisis plan.
MIT 9: Success equals the end of marketing efforts
Marketing activities, like PR, do not last a week, a month or even a year. These are long-term, controlled steps that need to be checked, improved, changed. Successes in terms of increased search engine position, increased brand awareness, increased sales and product interest will not continue indefinitely if we abandon the actions taken. The success of marketing activities lies, among other things, in their regularity. Therefore, it is worth optimizing your website through Growth Hacking.
