300 million – so many monthly users are actively using Instagram. It attracts not only individuals, but also companies that discover its potential. Everyone makes basic mistakes on Instagram, but for businesses it works definitely to the detriment of the brand. See what are the basic mistakes made on Instagram.
Note!
Do you believe the statement “Instagram doesn’t sell”? If so, do not continue reading this text. Many companies are unaware of where their customers are on the web and, consequently, recognize that Instagram will not help them at all.
1. You share the same content
If you keep posting the same content, users will stop following your profile, simply get tired of the same topic and become one of the users publishing average content. Creativity is the most important thing on social media. The most valuable are a variety of content: graphics, photos, videos, which affect the engagement of fans. One effective real-time marketing action on Instagram can affect brand awareness more than you expect.
Example 1. How to show posts about the same topic in an interesting way
2. You don’t respond to comments
Responding to comments below your posts is key to building engagement with your profile followers. Dialogue plays an important role in social media, and ignoring your fans will cause them to quickly stop following you. It’s a good idea to tag your fans by responding to comments to encourage further discussion.
3. You use poor quality “hashtags”
If you don’t use hashtags in your posts, you limit the reach of your profile. This is especially true for business accounts that should add industry-related hashtags. Of course, you can not overdo it with their number.
4. You don’t post a video on Instagram
Video is the future of marketing, including social media. It can say more than graphics and content. Up to a dozen seconds of video can spread virally and reach a whole multitude of potential fans. In the case of company profiles, video plays an important role – it is a unique opportunity to show your business from the best side.
5. You insert long descriptions in bio and posts
I often find super pictures on instagram and then my eyes wander into the description. Then often the biggest problem begins. The length of posts causes people to immediately run away from the profile and look further.
Example 2. From such a length of description until the head hurts
6. You follow a lot more people than you follow
There is a belief that if you follow someone, then someone is following you. Unfortunately, that’s not how it works. So if you’re following 2,000 people and only 200 people are following you, it doesn’t look good.
7. You don’t use geo-tags!
In addition to hashtags, geo-tags are used to build coverage. It’s a good idea to add your location when uploading Instagram content. It’s a great tool for people who use these locations when browsing Instagram.
79% more engagement using geo-tags.
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8. Missing Call-To-Action in your copy
If you want your followers to do something (e.g. buy your product), it’s a good idea to tell them directly. Uploading photos with your product and praising it won’t make it sell itself.
9. You’re too sales… every step of the way
It is worth calling for action, but not at every step. When you engage with a post and give a lot of information, do not write in the comments: “You can buy this product here and here….” Etc. Inexplicable messages and natural sustaining of commitment are enough. Aggressive sales will have the opposite effect.
Example 3. Here is the outgoing link
10. You don’t add a link to your bio.
The biggest sin on instagram. Without an outbound link to your site, you’ll lose traffic to your website and potential customers. So maybe it’s worth it instead of just “being on Instagram”, learning how to use it well!
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